Google Analytics is vitally important for your company and for establishing your online marketing strategy.
This easy to use function is packed with valuable information about your site’s popularity and your customers, enabling you to understand exactly how your website is working and how your viewers got to you. Analytics shows you exactly how your customers see your business so is ideal for making online marketing decisions.
You can use the wide choice of tools to make reports based on different search filters or time-frames so is flexible and adaptable to needs.
When you use Google Analytics, you can see at any moment, who is online in real time and where they have come from.
Analytics can be used to track visitors from all sources including all the search engines such as yahoo or bing,
AdWords advertising and other pay per click networks, referrals, links, social networking and even PDF documents.
It also provides demographic information too so can help you develop online marketing in areas you may not have previously considered.
You may find that a high percentage of customers are coming from overseas and are attracted by a particular keyword or article.
Armed with this knowledge you can target this resource of potential customers.
There are a selection of analysis tools at your disposal that will tell you as much as possible about your site and visitors.
You can use it to create reports and compare traffic over different time frames and you will be able to see the effects of any changes to content or keywords have made on your traffic.
Google analytics enables you to monitor the results of your online marketing. It helps you make decisions on the type of online marketing you should be using based on solid evidence.
When you analyses your site you can track your customers through your site and see where they lose interest and leave as well as the sort of content that converts into sales and keeps them interested.
For online marketing, Google analytics can often throw up some interesting results based on search terms.
For example if you are a company who sells nuts and bolts to the engineering trade you may find that a high percentage of your visitors got to you via the search term “washers” which you may not even have considered.
Once you have this information you can tailor your online marketing accordingly to fully capitalize on this trend and provide the type of products your customers are looking for. In this example, it may be as simple as offering a pack of universal washers for sale and providing some extra keyword rich content to maximize on this trend.
With Google analytics, nothing is left to guess work or emotion. It is all about number crunching, figures and data and it enables you to see your site exactly how Google sees it.
This gives you the best results to work with when you are trying to get high Google ranking and planning your online marketing campaign.