The arrival of the Internet has triggered what can be considered as the largest mass exodus in
the history of mankind. Forget about the Israelites and their treacherous journey to the Promised
Land—the number of people entering the Web is 7000 times bigger, and it hasn’t stopped since
3 decades ago. Recent statistics show that over 4 billion people are now using the Internet, and
it’s only a matter of time before all of the remaining 3.6 billion find their own space in this virtual
world as well.
If you own a business but haven’t started advertising online yet, all your efforts are bound to fail.
Especially if you are still investing a great deal of money on traditional advertising solutions,
you’ll realise soon enough that you are pouring money down the drain. The Internet offers tons
of marketing opportunities that are way cheaper yet more effective than where you’re spending
all your money on. All you have to do is to try at least one of them.
Start with SEO
You’ve probably heard a friend or a colleague mention “search engine optimisation” before.
Well, it’s not so surprising if you have, considering that SEO has been the most trusted online
marketing technique since its discovery nearly 30 years ago. Top marketers talk about it
practically all the time.
Almost every business owner that has hopped on the bandwagon and put up their own website
is using SEO, and it’s not difficult to understand why. This marketing technique is guaranteed
effective in driving traffic into a website, generating ROI, and creating a lasting brand. You
surely wouldn’t want to miss out on such a lucrative investment, so here’s how it works.
Why is SEO important?
Before you get confused, SEO is neither a person/organisation nor a website. It’s a marketing
technique or process for improving a website’s ranking on search engines. Examples of search
engines include Google, Yahoo, and Bing.
There are about 1.3 billion websites in existence today. Your website is just one of them. Some
websites are bigger than others, and those big websites were once small like yours now. You
may wonder how in the world people can find your website amongst multitudes of others, some
with far greater presence. Well, that’s where search engines come in. They offer websites a
chance to be visible to their target audience.
How do they do that?
Imagine the Internet as one gigantic public library. Each book represents a website and each
page of the book is a web page. Like books in the library, the web pages are arranged
according to topic and each classification is labelled to help people find them more easily. On
the Internet, however, people who don’t know where to find the pages they are looking for can
simply go to the librarian and ask for help.
Upon telling the librarian what they’re looking for, the librarian would order a team of crawlers to
go find the pages that they think resemble the information the searchers need. Their judgment is
based on algorithm or the set of rules they are designed to follow. They rank each of the pages
they find based on their relevance to the search then present them all to you in that order.
How do you get picked?
To rank high on search engines like Google, there are two things you have to do. First, make
sure to comply with all the guidelines set by the search engine. Since the crawlers of Google are
programmed to base their judgment on these guidelines, it would definitely do you good to
simply comply.
Next is to make sure that you’re not just complying with the guidelines but also surpassing those
who, like you, are also doing their best to comply with the guidelines. This is easier said than
done. Algorithms change too quickly and it’s quite difficult to keep balance between the
guidelines and the trends, so getting to the top of the search results is tough to achieve.
That’s where SEO comes in.
SEO can help you keep to the latest algorithms. It helps you scour your website for various
kinds of issues that are clogging the path of traffic, and fix them. The problem is each of your
competitors is also engaging in SEO. It raises the question “how then can you beat them?” Well,
you need a really good SEO service provider.
Let’s face it. You are a business owner. Unless that business is SEO itself, you are faced with a
completely different set of tasks as soon as you engage in any digital marketing activity. It
usually takes you years to master these tasks. So accept the fact that you need help, just as
you need the expertise of each of your employees, because that’s not what you’ve trained to do.
Professional SEO services are usually offered by those who have trained in the discipline or
anyone with vast experience in online marketing. There are also service providers that
outsource to even more highly experienced providers of white label digital marketing services,
such as White Label Club.
With their help, you can rest assured that your website will obtain its much needed presence in
no time. If you are providing SEO services and yet you don’t have enough resources to support
the digital marketing needs of your clients, don’t think twice to turn to a white label digital
marketing company.
Source:
How Search Engines Operate, moz.com