Today In the world of Search Engine Optimization, a lot of changes are arriving with latest technology and search engine algorithm. As target the keywords in the search engine is not factor for improve the ranking but keyword is essential part of webpage.
To improve ranking on search engine page and drive more organic traffic to website or blog, you can focus on these SEO techniques:
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Remove Unwanted Things that Slow down your Website
A visitors get away from a slow loading website. for fully site loaded you have to wait for about more than 2 minute. A slow page faces the bad user experience and also discourage people from engage your website.
In search engine, when a page loads very slow, visitors coming on site spend less time and move on another site. Operating costs and user experience can be improved by faster loading pages.
If someone using WordPress de-activate unwanted plugins present in website and put only essential widgets in sidebar.
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CONTENT FOR HUMANS FIRST, SEARCH ENGINE SECOND
Many bloggers create content use keywords that meant to drive results with valuable content with real quality of engaging.
Many people are not focus on long – trail keywords. They keeping try to manipulate search engine.
First priority of content is Human who show interest with your content and buy your product and services.
Search engine spiders is not engine with you and not buy anything from you. They show results according to user search query. With rich unique content you can enhancing the user experience and trust in audience.
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Encourage other trustworthy sites to link to you.
When you create dofollow and nofollow backlinks then you get a natural backlink profile that google will award you.
Creating high quality, engaging content and create the people need and share your content.
If Someone invest a lot of time, money and resources to create a post or content. Other people surely give you link.
Create useful content and link to important useful blog. Naturally way people wil link you. It is essential way of link building.
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Write unique and relevant meta descriptions for every page.
Mostly people ignore a well-defined meta description.
A meta description is the first section area where people see information when search engine display result on page.
See online course institute In gurgaon IncreaseSkill Institute Meta description as below :
Search engine does not prefer duplicate content. Many users copy a content from another site and also published on website. google may penalized your website for duplicate meta description. It is not great user experience for webpage.
For different page having different content can have same meta description.
For using WordPress editor Yoast SEO plugin can be used for unique title and meta description.
5. Using of Readable and Meaningful URLs in Website.
When a visitor opens your site page, URL of every page should be clear, meaning and relevant according to content of webpage.
Look Our Online Course Training Institute In Gurgaon Webpage URL Show :
As you see above URL is long but it is easy to understand for user and search engine.
Always avoid to stay away from URL like this:
https://www.increaseskill.com/blog-article51233
Search engine always follow user search query.
Optimize the URL page as following:
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Always use hyphen in urls. Don’t use underscores in google url page.
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Put main content in root folder of website.
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No capital letters used in URL, as they case sensitive.
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Block bad dynamic URLs (URLs that points canonical URL) with robot.txt