As the next year of 2018 is closer to us, it’s time to thinking about the latest SEO strategy for 2018 to boost your website ranking in search result.
You must have to keep in mind all the SEO strategy and techniques for better ranking in SERP as we all know that SEO changes all the time and it’s an endless process when you hire digital marketing company.
So if you have that same question as What’s going to do and what’s not ??
Here are Top 5 SEO trends and techniques for 2018 to boost search ranking that you must keep in mind.
- AMP for Fast Loading Mobile Pages
As every mobile user is leaving in the fast and busy schedule nowadays they have been shifting to mobile devices for browsing, searching, reading, sharing, engaging, interacting and purchasing products, services etc. In that case, they wouldn’t like to wait for a long time. So AMP (Accelerated Mobile Pages) helps you to browse the mobile pages faster than the regular mobile pages.
If you don’t know about the AMP then it wasn’t big issue, let’s ask Wiki.
The Accelerated Mobile Pages Project (AMP) is an open-source initiative to improve the performance of web content and advertisements through a publishing technology known as AMP. The AMP Project led by Google is a competitor to Facebook’s Instant Articles and includes several another large search, social and web publishing platforms around the world.
The Definitive Guide to Accelerated Mobile Pages (AMP)
You are thinking that AMP may not be an important element for your ranking, but it can be cut your bounce rate as people get that search result without waiting for a long time.
- Valuable & Quality Link Building
Link building has always played an imperative part for ranking your website, but it happens only when you build the valuable and quality backlinks with unique & meaningful content marketing.
One more thing to notice is all about the Google’s Algorithm while you are working on the link building techniques. Quality backlink building adds the value to your customer experience which shows Google that your website is truthful for them.
How to Build High-Quality Backlinks in a Scalable Way
In 2018 it may critical to get top position in Google’s rankings of your website if you are not building quality backlinks.
- Impact of Voice Search
Search Engine land says that As early as 2014, 55% of teens and 41 percent of adults were already using voice technology daily, and in 2017 there is a drastic change in the world of SEO according to Google study 41% of USA adults use voice search in a daily basis to avoid typing on devices.
The voice search is growing day by day, which may the key factor for your SEO success in 2018 as internet users are more interested in accessing the web via spoken command.
For example, the keyword phrase “Development Company San Carlos” is easy to get in Google rather than type to “which is the best development company in San Carlos” for the user itself.
- Better User Experience (UX)
We already know that User Experience for SEO will become more and more important in 2018, such as UX is a major ranking factor.
UX is the most important key to satisfaction for users, which helps to keep their eyes steady on your website and your business gets the better, easier and faster response from your niche.
User Experience also affects to your SERP (Search Engine Ranking Pages). There are some common elements that impact both the SEO and UX such as heading, site navigation, site structure, mobile experience many more.
Why UX is pivotal to the future of SEO
- Branding Strategy for Business
Don’t forget to include the successful branding strategy of your business. When your business brand becomes recognized by people, they are likely to purchase your business products or services.
Brand awareness helps users to choose your business over your competitors.
Business branding is not only about the attractive site, logo or company blog but also about something ordinary and exceptional from others. Thus, branding is really imperative for your niche customers in the form of strong perception towards to your business.
Conclusion
If you don’t upgrade your SEO Strategy and simply go with the current and traditional methods, it might be critical to boosting your website ranking in search results.
There are also various SEO trends to follow that you can consider in the coming year, but you cannot ignore these one’s leading SEO trends for 2018 which are mentioned in this blog post.