Generally, in the Mobile commerce the overall business activities take place through the mobile devices over the wireless internet connection. It is popularly known to be the m-commerce. Among the youngsters the mobile devices have become more common and they spend more time in that when compared to that of the traditional computers along with the internet connections. In the present, Successful Application Developers have given their level best for the enhancement of Mcommerce.
What are the major advantages in using the mobile commerce?
Reachability
One of the major advantages of the mobile commerce is reachability. With the aid of the mobile devices, the business owners can approach the people at anytime and anywhere. On the other side of the flip, along with the mobile device the users can communicate with one another whatever may be the time and the location. Hence, the time or place is not a constraint in accessing of the e-commerce activities. Additionally, the users can limit the ability to approach some people at the particular times.
Localization
The ability to know the exact location of the user at a time enhances the value of m-commerce. Along with the available data of the location, a list of location based apps can be provided in a reliable manner. In order to know the user’s location immediately, the mobile service can quickly notify the person. On the other side of the flip, the users have a guided direction to the nearest preferred place.
Personalization
There is a list of data, services and apps which are currently available on the internet and particularly the information data received is very much important. Most of the devices are used by an individual. Because of one and only reason, the users require different set of services, apps, m-commerce services along with the apps can be a personalized one in order to provide the data or to provide the reliable services in an appropriate manner to the specific users.
Dissemination
Some of the wireless infrastructure supports the continual delivery of data to all the mobile users in a shorter interval of time within a specified area. The major advantage of the m-commerce provides an effective means in order to disseminate data to a big list of users.
Convenience
It is more convenient for the folks to operate in a wireless computing environment. Generally, the mobile devices are functional and convenient in use, where the size remains constant one. Not like that of the traditional personal computers, the mobile devices can be carried easily and it is connected immediately.
The greatest benefits are that the mobile devices allow the users to connect in a convenient manner to the internet, intranet, and mobile devices including the online databases. Hence, the wireless devices achieve most of the convenience and just making the services reliable one. At the same time, the customers may become loyal too.
Ubiquity
The major advantages of the m-commerce are the Ubiquity. Here, the folks can get the data they need whatever location it may be through the mobile devices which is connected to the internet. In most of the m-commerce apps, the users will be more engaged in the activities such as meeting of the folks or getting the data. Along with this capability, m-commerce makes the services to meet the consumer’s needs whenever and wherever it rises.
Location Tracking and Payment
Generally, the businesses can gain the benefits through the location based notifications. A recent report exclaims that the location based tracking encourages a great enhancement in the field of the open rates and the conversion rates. When it comes to the major factor of the security, it holds a huge importance, depending on the size. Typically the app based payments are the efficient ways to pay the amount as they don’t require any third party payment gateways. Initially the payment itself takes care of it. The Mobile Wallet is one of the best examples and it improves the online payment experience of the customers.
Push Notifications
The major fact of the push notifications helps the overall businesses to improve the conversion rate just by focusing on the promising customers in a precise manner. More and more chances of the instant notifications enhance the multifold. This in turn improves the business too.
A brief sketch about the surveys taken over
A recent report exclaims that all over websites of one hundred and fifty world’ s biggest retailers had more than sixteen billion accesses. On the other side of the flip, the smart phones accesses accounted for about six percent and for the tablet it is nearly four percent. In detail, the tablet users spent more than twenty percent in comparison along with the average spending of the customers who have accessed through the laptops.
The average revenue is about one hundred and twenty-three USD per person which is higher than that of the traditional customers. The total purchases about the overall access through the tablets are less than three percent when compared to that of 2.5% for those through the traditional access channels.
From the above points, we can conclude that, m-commerce is an important method for both marketing and selling among the business. The benefits are provided to both of the large and the small businesses. Day by day owning of the mobile devices has become more where it provides a tremendous marketplace for the goods and services.