Marketing is a complete nightmare with the positioning and marketing of Web Design Agency Dubai. Each first company proudly declares itself to be “a young dynamically developing digital full-cycle agency” – and as a result, all players merge into a single, gray, faceless mass. We will discuss how to avoid this, and how to form a competent marketing strategy for the development of your company.

Introduction

The strategy is a living document that you write for yourself. Its goal is to define the vector of Website Development, set key goals and describe the ways to achieve them in terms of marketing aspect.

• The strategy should be constantly updated, supplemented and revised. The market is changing rapidly, the situation in Dubai – and if you write a “document-monument” just to be, it is unlikely to help. Needless to say, we should try to do everything that is written in the strategy, otherwise, again, the meaning will be lost.
• Write in a normal human language, without bureaucracy – you write for yourself, your employees, people who understand the specifics of the business.

Fixing the current situation

To begin with, we need to fix the current situation – to understand from which point we will start our vector of development.

• Specify several key points that characterize your situation at the moment. For example, “A strong team of technical specialists”, “a great demand for mobile development services.” Specify weaknesses, for example, “small management experience in management”, “lack of quality customer service.”
• List the values of the main indicators. In each company, KPIs may differ, but we list the basic ones:
  • Gross revenue, turnover
  • Company staff
  • Normal rate + overhead factor
  • Number of completed projects for the period
  • Number of clients supported
  • Site Attendance
  • Number of lead/presales

Strategic objectives, KPI, Milestones

After fixing the current situation, we need to specify the second point of the vector – that to which we aspire. Planning horizon makes sense to set in the range from six months to one and a half years. The longer term does not make sense, the market, instruments, competitive environment and macro-factors of the economy change too fast.

• We distinguish the most important, 2-4 points. For example, “Leave on turnover of 1 million Dirhams” or “enter the top 10 companies specializing in corporate websites of industrial companies in Dubai, or” form a promotion department of 3 people, get 5 customers in the direction “
• We list the planned KPI values. The composition is more convenient to take the same as in the previous section – so it will be more convenient to compare.
• We distinguish a number of Milestones – these are semantic points (not KPIs) that are not drawn to strategic goals but are also important. For example, “Redesigned its own website”, “Launched SLA in support”, “The process of cold sales was built”, “A series of business breakfasts for customers”.

We accompany all of this with simple, understandable comments and explanations were necessary to market web development agency in Dubai.