Content is indisputable king of the digital world. However, how much or little can we add to keep the website rank high? Is it the lifeline of your website? Many such questions must have confounded you for years.
Herein, this blog will unravel some of the underrated factors that can bring back lost visitors and adding more to the pocket.
Let’s begin with an interesting snippet..
As per SERP IQ, nearly 2,000 words ought to be on a web page to rank amongst the top 10 results for any given keyword on Google.
For a rookie user, if you are constantly updating your website with rich content, better are the chances to soar up the ranking. There is lot of meat to the argument.
However, look at another side: there are websites with the likes of Upworthy which has a proven track record of drawing millions of visitors per month. How? Sharing quirky stuff from social media!
Simply put, look beyond only content, to get your website up there. Refurbishing content is excellent but not the only way to get through all the stiff digital market competition.
Don’t want to kill your sleep in content mining? Put your thinking cap. Get on board to find some easy tips to bypass the mind-numbing content creation to notch up the website ranking:
● Are You Underestimating Back-linking?
Ever wondered what Google ponders over before putting one website over another? Well, as per Moz, its out of the 15 decisive ranking factors, 12 were connected with back-linking. It speaks volumes about the imperativeness to shape your link building strategy to leap ahead.
So what would you do? Well spammy links are a big No. In fact, they do more damage than anything else.
Put your bet on industry influencers if they can endorse your existing content. Google out some recommended digital tools to pull down a list of trusted people that can support your website content. However, you got to be tactful in your approach to crack the hard nuts.
Alternatively, make potent comments on blogs written by other popular websites. Promote your website to get the attention and in extension visitors to boost traffic.
● Is Your Existing Content Obsolete?
Content stagnation creeps the hell out of the mightiest of the websites. So if you are not running along the wave, you wouldn’t be lasting long in the race.
Get your ingenious minds on work to prune and polish the existing content. Plough the ground harder to find latest data or information to support your content. It soars up the chances of pulling new visitors on your website and gives the bump it needs in search engine ranking.
Re-publish your articles or blog posts on different digital platforms – Twitter, Facebook and LinkedIn. Connect or engage with the leaders or visionaries to spread the word around. Continue striving hard for the competition is stiff in the data-driven industry.
● Ever Heard Of Repurposed Content?
Unique content is precious but experimenting with the existing content is no less of a feat. Stay off the standard road and instead shape the content to post in slideshare presentation, podcasts, ebooks, infographics and more.
All you need is smartest of the brains to bundle up the content in diverse forms. Share it across through social media accounts to get the visitors back on your website.
● Do You Turn Off to Third-Party Content?
You are short of time to create new content. Why giving blind eye to the content from other celebrated writers or websites?
You’re not updating that doesn’t mean the world is sleeping over there. Curate relevant content to support your blog posts. Promote who’s who is featured on your website to draw fresh stream of visitors or followers.
For instance, infographics add lot of visual appeal to the digital content. So, filter them before embedding on to your website to create thundering impression.
● Do Not Put Down SEO Audit!
Sitting in complacency would not take you far. In fact, you can be your greatest enemy ever. You never know if some SEO glitches are consuming organic traffic to your website.
So, get a thorough SEO audit to catch and caste out the percolating website errors paralyzing your website. Some of the things to look upon are as follows:
- Find errors with Google search console
- Run a speed test
- Optimize images
- Check analytics – site architecture, bounce rate, user behavior etc.
This is just tip of the iceberg. There is lot more you can find out in a well-crafted SEO audit. However, you need masters to ace the game. Outsource seo in India to get excellent services to manage content as well as your website for coveted results to rank higher!
Check reviews to make an informed business decision!
In the nutshell…
Drawing organic traffic for real business conversion is the ultimate goal of every website. However, you need to try it really hard to prune out the inefficiencies and regain control.
Whilst churning out engaging and relevant content gets your brownie points, you can embrace alternative solutions to amplify the outcomes. If you’re looking for multitude of digital solutions, then partner with one of the highly recommended best SEO companies in India – iMark Infotech to get unparalleled results.