If you have a large, live site and are not able to currently redesign to lodge mobile users, the mobile site is a step in the right direction. However, if you have a smaller site or are due for a redesign, a responsive approach is an tremendous path to proceed down to satisfy your mobile goals.

Responsive Design:

•    Responsive Design has more benefit than Draw backs:

Responsive Design (Web apps) will take on a well-built acumen contribute to among both publishers and consumers, as hardware involvedness grows and the need for propinquity increasingly dominates modern media utilization behavior.

Not only is Responsive Design affordable and easy to maintain, it has several SEO benefits that traditional websites/Native Apps do not have. Such as,

Pros:
1.    Keeps your content consistent across several different resolution
2.    Prevents canonical issues and duplicate content penalties
3.    Compiles all inbound links to one location
4.    You can use RESS to get around the cons mentioned for RWD by adding logic to serve up small & fast loading images better suited for small screens and slower cellular internet connections.
5.    Multilingual Ready (WPML)
6.    Retina-Ready
7.    Social Networking and Webmaster Tools
8.    W3C Markup Validated
9.    Cross-Browser compatible and many more.

Cons:
1.    It takes longer lead-time to get a project out the door.
2.    Some duplicated content may necessary.

     Mobile Site:

It is a separate website that visitors will see if they are on a mobile device. Usually, this is formatted for a phone-sized screen and employs some type of platform detection to route the visitors to the correct site. These sites might even be hosted on their own subdomain.
Consider this approach to add to an existing website that might be too extensive to redesign.

•    Mobile Site has more Drawback than Benefits:

Pros:
1.    You have full access over your site and how updates are made. With user agent device detection you have a high level of customization you can do per device platform and screen size.
2.    Only the most essential information is presented in a streamlined interface.

Cons:
1.    Usually only targets one screen size.
2.    A separate silo of content is created that needs to be maintained.
3.    Could result in higher maintenance costs over time.

     Native Apps:

Native app as one that is specifically designed to run on a device’s operating system and machine firmware, and typically needs to be adapted for different devices.

•    Native Apps has more Drawback than Benefits:

Native apps have a unpredictably low adoption – The average user installs less than two-three apps a month, less than 15% of users will ever use it past 6 month.

Pros:
1.    If the user so chooses, apps on device get a nice icon on the home screen keeping you top of mind, and the app can take advantage of the devices hardware like camera, accelerometer, multitasking etc.
2.    Customization you can do per device platform and screen size.

Cons:
1.    They also have high development costs and time consuming – higher if you want to reach all of your users (all of the platforms will need a different code base).  Such as,
2.    Delivering updates for a Native Apps not expedient.
3.    Native application developed for the iPhone will need to run on its proprietary iOS, Android platform, or on Symbian for many Nokia devices, and so forth.

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