Are you willing to hold the attention of your visitors, and turn them into paying customers? OR
Are you seeing traffic but cannot find why users are leaving without buying?
Well, apart from all the technical aspects such as complex navigation, unresponsive site, there is a lot you can do to improve your site user-engagement. Keeping your visitors engaged in this most competitive era of online ventures is a hard nut to crack. We believe, the more closely you comprehend your audience and apply these tips you can surely see the difference in user-engagement.
So, if you are willing to keep your audience interested without spending a lot of money then continue reading till the end.
- Affordable Website Design
Designing a website is not just about giving a fancy look to your site. It’s about crafting it into the ideal form such that it helps people to get what they are looking for. From proper headers to quick short forms if your website is out of professional design orders, it means your audience is not catching the right message or finding a purpose to stay any longer.
Keep Purpose and action ahead in your Home-Page or Landing Page design. Regardless of any ecommerce website we see successfully running, they define how crucial it is to keep core values and services ahead for the potential of visitors.
Following example of prior Email Chimp web design would define how exactly to grasp attention and keep the audience engaged.
For sites that are primarily providing services, must that communicating needs of your visitors is the key hold their attention longer. Let your audience know why you are best for them and what makes your business unique than others. A site that is struggling to increase traffic or boost ROI is because of design that does not allow them to deliver message and purpose of the site apparently which is why seeking professional website company to utterly makes site flawless and adhesive.
- Compelling Videos
Social media or any marketing strategy that drives traffic to your site most efficiently convert when the visitors understand the product in a most persuasive way. Therefore, videos either of marketing, product or services works best to help your audience convert into paying customers faster than anything.
The best example would be Apple Inc. website that does not rely on any other thing such as (social media marketing, Google adverts) but only relies on quality product video that speaks volume about the product itself. Therefore, before launching iPhone X, Apple published the most compelling yet high-quality video to express the vision of their product and how it would bring easiness to life.
Therefore, no matter how short the video is, giving the demo of your products with promotional video will keep the audience engaged to know more about your firm or product. With a quality display, you can take advantage of the creative website design team or even artist too to mindfully handle the product and define it with utmost quality.
- Call to Action
From website design to the header and then a compelling video, a compelling Call-to-Action button is a key to hook visitors and bind them as customers. Therefore, no matter how long your visitors prefer to stay, keep your Call-to-Action strong and place them over the most right edges of your side.
Just like appropriate words converts, right design over with proper hues combination fascinates visitors to click and see the magic. For an instant, have a look at this adhesive design of Call-to-Action button placed over FireFox website encourage users to download knowing nothing can harm with such standard product.
- Copywriting
Not to be mistaken for content writing, copywriting is way more different than ordinary copy we write as web content. A great copywriting on the website immediately impresses visitors and helps them find your business way more attractive than others. Consider an example of social media marketing company that exists online and people on the internet are searching six different websites to find the most ideal and appropriate social media marketing company for this job. The site that communicates in an easy, effective and connecting language increase chances to covert more likely than those using similar copy tone like rest of the competitors.
A great example to get inspiration is Marie Forleo renowned Entrepreneur, host of Marie TV and Philanthropist website. Her venture is beautifully crafted and presented with a copy that converts that and quality copy that communicate effectively to the target audience.
- Header & Sliders
It takes ages to understand what your customers are most expecting from your site when it comes to startup your own online business. No matter how multi-billion venture you own or a few weeks older company you have just started working with, always keep the primary needs, expectations, and demands of your business right at the top, right in front of them instead of shifting services into six different options.
Take a quick example of eBay for now that has to sell not one but thousands of products a day. What potentially should be placed at the top? Of course seasonal, and yearly deals that people purchases most. In the given image, find how all the needs and attractions are balanced. A proper menu helps the audience to save time and reach to potential item/products instantly. With a Site Heat Map, you can too know more about your visitor’s activities and improve your website performance and know which part of your website is receiving more response.
- Responsive
Responsiveness is one of the first reason why visitors often quit sites. Today, where every business is going handy, a responsive website is not a choice but mandatory and must be done professionally. From customers to search engines like Google, appreciates and supports sites that are responsive that fits perfectly on any screen it meets.
- Email Marketing
It is essential to keep your existing customers interested in your business. Therefore, an influential email marketing will help you stay connected with the audience that once visited and converted by tips mentioned above. So, design an incredible sales copy and stay connected with your visitors until they visit back to have more benefits and avail exciting services.
Conclusion
A website is your employee that represents your business and serve your customers throughout the year. Maintaining and designing it site professionally will not only help your visitors get the clear message but will also give a quality impression about your business that will help them know you as a quality brand or firm. Therefore, if you are interested in building strong then opt for professional, affordable website design company that professional design layout fits your needs.