With the onset of modern marketing on the internet, a rising number of local businesses have grown their revenue spectacularly.
A plumbing business like yours too should up its marketing game and focus on maximizing the output through Google. Internet marketing is at an all time high and if you have been losing business to competitors, it’s time you considered going big with local SEO.
But before you go all in, here are the three essentials of Plumber Internet Marketing that you should try on your own to market your business better:
Google My Business
A free of cost tool that lets you list your business and let more people know all about your business, Google My Business is essential for your plumbing business.
A Google My Business profile will help you put your plumbing business on the map and grow more visible especially to your desired local audience. You will have to verify your listing and once the verification is done, you will be able to add these details:
- Photographs of your business (People find visuals more attractive compared to text)
- Business website, address, contact details, opening hours (& status)
- Highlight your ratings, reviews and recommendations
GMB has a host of sophisticated features that you can use to craft personalized posts promoting ongoing events, offers and discounts. From weekly special updates to enticing videos for your business, GMB will let you add it all and attract more people.
The icing on the cake is that GMB focuses on exhibiting results based on the searcher’s location. So, the close a searcher is to your listed address, the stronger your chances of appearing among the top 3 local results.
Citations
Citations are really just references to your websites that often show up in search and also signal to Google to rank your Plumbing Business local listing. In case of citations, quality, quantity and NAP consistency are the factors you must pay attention to.
If the name, address and phone number you provide in your citations aren’t consistent, Google will have a hard time telling if the citations belong to the same business. So, you will be greatly increasing your chances by earning your plumbing business website some quality citations with accurate details. There’s a chance that your website may face a lot of competition. However, your citation on a high authority reference website will surely appear on the first pages of Google when people type the keywords you are targeting.
Reviews
There’s no Plumber SEO magic spell and you can’t control the kind of feedback you receive either. However, it’s wise to deliver your best and use your loyal patrons or the happiest customers as your brand voice and ambassadors.
As part of local SEO Plan for your plumbing business, you will need to ensure that you track your reviews online and instantly launch damage control if you come across a scathing review. The negative reviews may not necessarily be real and even spammy ones posted by your competitors. In this case, if you don’t how to react to a smearing review, you can always hire a professional and experienced Internet Marketing Plumbers company.
Getting an online reputation management specialist from a Internet Marketing Agency will sure save you the trouble tracking reviews on the internet and social media conversations involving your brand. The specialist will act as your brand voice, engage your existing happy customers, turn their positive experience into testimonies for your business and grow your reputation.
Moreover, an Internet Marketing Agency will build more internet property through positive and authoritative profile pages for your brand pushing the negative or spam reviews off the first page of Search Engines.
Summing up
Plumbing business generally caters to local areas unless you have different branches spread across the country. So, identify your audience by determining the specific location that you want to cater to. Once, you know the location, start a Local SEO Campaign for your plumbing business by:
- Listing your business on Google My Business
- Making more citations for your business
- Proactively handle reviews for your business
Following these three tips consistently will definitely help you rank your business among the local pack and beat your competition.